Resources on Messaging, Marketing & StoryBrand

It's easy to hear statements "everyone is saying" and believe them to be truth. However if we take the time to think about what is being said we might just come up with a better marketing strategy!

Learn how to craft a better subject line in your email to avoid being part of the 75% of emails never opened! Guest post by Cara Ray of Avacado Toast Marketing.

When it comes to your website, the headline is one of the most critical elements. It is the first thing that people see, and if it doesn't catch their attention, they will move on to a site that communicates better.

Great copy keeps people engaged. Bad copy encourages the mind to wander (disengagement)! One of these leads to greater sales. The other doesn’t. So what’s the difference? There are 3 principles, if applied, that make ALL the DIFFERENCE.

How to discover what truly motivates your customers with this one question, and motivation's importance in your marketing strategy.

We walk you through 9 fantastic websites that do a great job at applying the principles of Storybrand to their website. We’ll tell you what we love and what principles you should follow when working on your website.

What does your customer really want and is that message reflected on your website? This blog post examines the two things that kill website conversion rates and hinder profits.

Many businesses inadvertently sabotage their websites by making these common mistakes. Thankfully you can fix all of them! ​​​​​​​

Will StoryBrand work for your website? See how the StoryBrand Content Strategy helped Whitehouse Management Group, LLC. build a website that now engages customers. We are going to take a look at what their website looked like before and why now (after) the website is working!