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Go ahead & talk about how your Grandfather started the company

Sure your customers are the most important story to talk about, but the founder's story when used the right way can make you stand out from the crowd...

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Are you too smart for your business to grow? Avoid this major mistake!

Knowing all the ins and outs of your business could actually be costing you money!

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StoryBrand Website Examples

Looking for StoryBrand website examples? Here are two good ones you can look at. They do an excellent job implementing a BrandScript into their websites.

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The 3 Stages of a Relationship & How it Applies to Marketing

How do we not waste money on marketing if we really do need to sell something? In our book review of Don Miller & JJ Peterson’s newest book Marketing Made Simple they address this question beautifully by looking at how genuine relationships are built.

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Your vision and values might cost you customers.

You are sitting down at coffee with a potential investor or stakeholder and something happens to all your dreams and ideas—they fall flat. Why?

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How to write better marketing content: Overcome insider lingo

Stop overwhelming people with your boring marketing content! Watch my interview with Michaela Rawsthorn of Mergen Consultants. She specializes in helping businesses say what they need to say. She's THE expert in content creation and has some good nuggets to share.

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5 tips for writing compelling website headlines

When it comes to your website, the headline is one of the most critical elements. It is the first thing that people see, and if it doesn't catch their attention, they will move on to a site that communicates better.

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StoryBrand Website Example (Before & After)

Will StoryBrand work for your website? See how the StoryBrand Content Strategy helped Whitehouse Management Group, LLC. build a website that now engages customers. We are going to take a look at what their website looked like before and why now (after) the website is working!

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Motivation is Marketing

How to discover what truly motivates your customers with this one question, and motivation's importance in your marketing strategy.

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