Resources on Messaging, Marketing & StoryBrand

Stop overwhelming people with your boring marketing content! Watch my interview with Michaela Rawsthorn of Mergen Consultants. She specializes in helping businesses say what they need to say. She's THE expert in content creation and has some good nuggets to share.

Will StoryBrand work for your website? See how the StoryBrand Content Strategy helped Whitehouse Management Group, LLC. build a website that now engages customers. We are going to take a look at what their website looked like before and why now (after) the website is working!

Great copy keeps people engaged. Bad copy encourages the mind to wander (disengagement)! One of these leads to greater sales. The other doesn’t. So what’s the difference? There are 3 principles, if applied, that make ALL the DIFFERENCE.

Looking for StoryBrand website examples? Here are two good ones you can look at. They do an excellent job implementing a BrandScript into their websites.

Storytelling sure is popular right now. In fact, if you hear one more person say, “Tell your story,” you might actually punch someone in the face! What does storytelling really mean for your business?

An interview with an award-winning storyteller from the Moth, Bridget Flaherty. She runs her own company called LORE, helping people and companies craft stories that uplift and inspire. We talk about one-liners and effective sales pitches!

Maybe you have a great product or service but just know deep down it’s being held back by your ability to convert people when they come to your website. That's where we come in. Here we explore the before & after for a coach of female financial advisors.

You can have a competitive advantage today and not spend big bucks. These 7 things can help...

When it comes to your website, the headline is one of the most critical elements. It is the first thing that people see, and if it doesn't catch their attention, they will move on to a site that communicates better.