Go ahead & talk about how your Grandfather started the company

Go ahead & talk about how your Grandfather started the company

Sure your customers are the most important story to talk about, but the founder's story when used the right way can make you stand out from the crowd...

9 Fantastic StoryBrand Website Examples

9 Fantastic StoryBrand Website Examples

We walk you through 7 fantastic websites that do a great job at applying the principles of Storybrand to their website. We’ll tell you what we love and what principles you should follow when working on your website.

StoryBrand Website Example For Financial Advisors (Before & After)

StoryBrand Website Example For Financial Advisors (Before & After)

See what a StoryBranded website looks like for a financial advisor and find out "5 things to think about when redoing your website"

Grow Your Church or Nonprofit with an Effective Pitch

Grow Your Church or Nonprofit with an Effective Pitch

An effective elevator pitch or one-liner for churches or non-profits could become the catalyst needed to connect with more people, reach more donors, and grow your ministry.

StoryBrand Website Example (FemXAdvisor - June 2020)

StoryBrand Website Example (FemXAdvisor - June 2020)

Maybe you have a great product or service but just know deep down it’s being held back by your ability to convert people when they come to your website. That's where we come in. Here we explore the before & after for a coach of female financial advisors.

Where To Find Sticky Phrases

Where To Find Sticky Phrases

Finding the golden ticket to communication with your customers is right at your fingertips! In this blog post we will talk about how to make your website copy pop with this simple activity.

3 Messages That Must Go On Your Website

3 Messages That Must Go On Your Website

There are 3 messages that capture the attention of people browsing on your website. In fact if done correctly they won’t stay browsers, they’ll become buyers and your business will begin to grow.

Two Things that Kill Your Website Conversion Rate and Wipe Out Profits

Two Things that Kill Your Website Conversion Rate and Wipe Out Profits

What does your customer really want and is that message reflected on your website? This blog post examines the two things that kill website conversion rates and hinder profits.

The 3 Stages of a Relationship & How it Applies to Marketing

The 3 Stages of a Relationship & How it Applies to Marketing

How do we not waste money on marketing if we really do need to sell something? In our book review of Don Miller & JJ Peterson’s newest book Marketing Made Simple they address this question beautifully by looking at how genuine relationships are built.

Motivation is Marketing

Motivation is Marketing

How to discover what truly motivates your customers with this one question, and motivation's importance in your marketing strategy.

How to write more engaging copy: 3 Ways to Improve Today

How to write more engaging copy: 3 Ways to Improve Today

Great copy keeps people engaged. Bad copy encourages the mind to wander (disengagement)! One of these leads to greater sales. The other doesn’t. So what’s the difference? There are 3 principles, if applied, that make ALL the DIFFERENCE.

StoryBrand BrandScript Example for Executive and Life Coaches

StoryBrand BrandScript Example for Executive and Life Coaches

Are you an executive or life coach and want to get your brand message right? A StoryBrand BrandScript is the best place to start. Having worked with over a dozen coaches we have the tips and tricks to help you get your branding moving in the right direction.

How to write better marketing content: Overcome insider lingo

How to write better marketing content: Overcome insider lingo

Stop overwhelming people with your boring marketing content! Watch my interview with Michaela Rawsthorn of Mergen Consultants. She specializes in helping businesses say what they need to say. She's the expert in content creation and has some good nuggets to share.

Giving an effective elevator pitch

Giving an effective elevator pitch

An interview with an award winning storyteller from the Moth, Bridget Flaherty. She runs her own company called LORE, helping people and companies craft stories that uplift and inspire. We talk about one-liners and effective sales pitches!

StoryBrand Website Example (Before & After)

StoryBrand Website Example (Before & After)

Will StoryBrand work for your website? See how the StoryBrand Content Strategy helped Whitehouse Management Group, LLC. build a website that now engages customers. We are going to take a look at what their website looked like before and why now (after) the website is working!

StoryBrand Website Examples

StoryBrand Website Examples

(Updated 01/01/2020) Looking for StoryBrand website examples? Here are two good ones you can look at. They do an excellent job implementing a BrandScript into their websites.

What the heck does storytelling really mean for your business?

What the heck does storytelling really mean for your business?

Storytelling sure is popular right now. In fact, if you hear one more person say, “Tell your story,” you might actually punch someone in the face! What does storytelling really mean for your business?

10-Step Checklist for Writing Your Next Keynote or Presentation

10-Step Checklist for Writing Your Next Keynote or Presentation

Know how to prepare the best keynote presentation to stakeholders and potential investors. It can be stressful to know where to start but thankfully you can prepare and be successful with this 10 step checklist!

5 Ways Your Website is Broken... and How to Fix them

5 Ways Your Website is Broken... and How to Fix them

Many businesses inadvertently sabotage their websites by making these common mistakes. Thankfully you can fix all of them! ​​​​​​​

4 Myth-Busting Facts about Marketing

4 Myth-Busting Facts about Marketing

It's easy to hear statements "everyone is saying" and believe them to be truth. However if we take the time to think about what is being said we might just come up with a better marketing strategy!

How to craft the perfect subject line - 9 examples you can follow

How to craft the perfect subject line - 9 examples you can follow

Learn how to craft a better subject line in your email to avoid being part of the 75% of emails never opened! Guest post by Cara Ray of Avacado Toast Marketing.

Your vision and values might cost you customers.

Your vision and values might cost you customers.

You are sitting down at coffee with a potential investor or stake holder and something happens to all your dreams and ideas—they fall flat. Why?

Beat the big spenders: 7 things that will save you money on marketing

Beat the big spenders: 7 things that will save you money on marketing

You can have a competitive advantage today and not spend big bucks. These 7 things can help...

Are you too smart for your business to grow? Avoid this major mistake!

Are you too smart for your business to grow? Avoid this major mistake!

Knowing all the ins and outs of your business could actually be costing you money!

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