Why Digital Marketing, SEO, and Local SEO Matter for Financial Advisors

You're competing against big firms that treat clients like numbers, while you offer genuine and personal care, yet you're invisible online.

Frustrating, right? You know marketing matters, but after grueling weeks, it's squeezed into weekends: a rushed blog, sporadic social media posts, and updating your LinkedIn profile, hoping something happens.

Growth for you means expansion, hiring staff, or bringing on additional advisors, but time and energy fall short. But more importantly you're capped to do more good work.

We get it: You excel at numbers, not promotion.

That's why we're here to ease the burden with proven, data driven strategies that deliver real results.

advisor meeting
96%

People seek financial advice using search engines

92%

People use Google to search for financial advisors

75%

People never scroll past page one on search

60%

Top-ranking advisors capture search traffic

Top Pains for Financial advisors showing up online

As an independent advisor, limited resources amplify these challenges, hindering growth and client acquisition.

Low visibility in competitive areas: Big firms dominate searches, leaving independents unseen and missing potential clients.

Miss local search without geo-optimization: Clients seek nearby help (e.g., "advisor near me"), but unoptimized sites get ignored.

Rankings without conversions from poor reviews: High positions mean nothing if bad or few reviews erode trust.

Irrelevant traffic: Attracting wrong visitors wastes time and ad spend without generating qualified leads.

Compliance limits, slow sites: SEC/FINRA rules restrict ads; slow pages frustrate users and hurt rankings, reducing overall reach.

How SEO Solves These Challenges

SEO provides ethical, targeted fixes to turn obstacles into opportunities for visibility and leads.

Optimize for local pack dominance: Claim top spots in Google's local results to capture 76% of users who act within 24 hours.

Target funnel queries: Focus on intent-based searches (e.g., "tax tips") to attract ready-to-hire clients at every stage.

Build reviews for trust: Encourage positive feedback to improve credibility, as 46% of searchers check reviews first.

Use geographic modifiers: Tailor content with location keywords to draw relevant, local traffic and boost conversions.

Ensure compliance, fast sites: Create ethical, speedy websites that rank higher, respecting rules while enhancing user experience and leads.

What You Want: Growth Without Headaches

If you want a scalable business not reliant solely on inconsistent referrals, an ongoing digital marketing strategy delivers steady leads month after month.

high value law firm clients

Attract Ready Clients

Draw in prospects who value you, not simply browsers.

Local Law-Firm SEO

Top Local Searches

Win top spots in local searches, where 60-70% of clicks happen.

trust with clients

Build Trust and authoritY

Position yourself as the approachable expert in your niche.

law firm growth

Steady Revenue Growth

Grow consistently without revenue gaps from inconsistent leads.

client care

Remove Stress, Focus on clients

Focus on practicing law. Let us manage the algorithms.

How We Boosted an Independent Advisor's Top Local Rankings by 171% in Just 2 Months

A client approached us noting declining calls. We audited their website, fixed technical errors, optimized Google Business Profile, posted localized content, created location-specific landing pages, and maintained ongoing optimized blogs, press releases, landing pages, and social media.

May 11th Maps Rankings

May 11th had 14 top-3 rankings, 67 middle rankings, 0 lowest rankings. Average map position: 5.3.

Local SEO for Divorce Lawyer

July 1st Maps Rankings

July 1st had 38 top-3 rankings, 41 middle rankings, 2 bottom rankings. Average map position: 4.2.

Local SEO results for divorce lawyer
Marc Daner Financial Advisor
"I’m quite happy. This is really the first time I’m seeing any progress with SEO. I also am getting leads despite having slowed my posting on LinkedIn considerably."

Marc Daner

Financial Advisor, Daner Wealth Management

Lauren Haynes Financial Advisor
"Since redoing our website and optimizing for SEO we've had more business than ever. We've gotten 7 new clients in just the last week! And new clients are constantly commenting on how the website spoke to them."

Lauren Zangardi Haynes

Financial Advisor, Spark Financial Advisors

Joey Levy - Financial Coach
"It was difficult for me to articulate how I add value to my customer's lives. 3 months after working with them, I 8x'd my investment."

JOEY LEVY - CEO, Panama IFC

Financial Coach

Judy Steel Financial Advisor
"Most websites for advisors all look and sound the same. BigBigStory was about to capture my voice, my look, and my feel. I'm very thankful for the work they've done."

Judy Steele

Financial Advisor, Steel Financial Partners

What we do

Digital Marketing Solutions for Financial Advisors

Logo Design Icon

Craft your unique identity & voice to resonate with your audience.

The essence of your brand is captured in its appearance and its message. We'll perfect your visual identity—logo, colors, fonts—and sharpen your voice with elevator pitches, BrandScripts, and taglines that ensure your audience listens.

website design icon

Build your online home with engaging design & copy that converts.

Your website builds credibility allowing customers to see how you are the best option from your competitors. With website strategy, conversion copywriting, and design we'll build a website that converts browsers into buyers.

View Sample Website  

Lead Generation Icon

Reach strangers, warm them up, and convert them into paying customers.

You have the brand foundations and website, now what? Help more people find you with Search Engine Optimization (SEO). 90% of Google users don't ever go past page one! If you aren't showing up your business isn't growing.

Paid Ads

Grab people eager to buy with Google and Facebook Ads.

Turn clicks into paying clients with laser-targeted ads. Reach eager buyers on Google Ads, which connects with over 90% of internet users worldwide, and Facebook Ads, with its 2B+ users waiting to discover you.

Paid Ads

Build your brand, credibility, and awareness through social media.

Elevate your brand with a story that captivates. We’ll grow your presence on social media with engaging content that sparks conversations and builds trust. Position yourself as an authority and create a following around your brand.

You deserve to grow your business with confidence.

Attract and close more of your ideal clients.