Digital Marketing Resources

How do we not waste money on marketing if we really do need to sell something? In our book review of Don Miller & JJ Peterson’s newest book Marketing Made Simple they address this question beautifully by looking at how genuine relationships are built.

Great copy keeps people engaged. Bad copy encourages the mind to wander (disengagement)! One of these leads to greater sales. The other doesn’t. So what’s the difference? There are 3 principles, if applied, that make ALL the DIFFERENCE.

When it comes to your website, the headline is one of the most critical elements. It is the first thing that people see, and if it doesn't catch their attention, they will move on to a site that communicates better.

Stop overwhelming people with your boring marketing content! Watch my interview with Michaela Rawsthorn of Mergen Consultants. She specializes in helping businesses say what they need to say. She's THE expert in content creation and has some good nuggets to share.

Sure your customers are the most important story to talk about, but the founder's story when used the right way can make you stand out from the crowd...

Looking for StoryBrand website examples? Here are two good ones you can look at. They do an excellent job implementing a BrandScript into their websites.

Are you an executive or life coach and want to get your brand message right? A StoryBrand BrandScript is the best place to start. Having worked with over a dozen coaches we have the tips and tricks to help you get your branding moving in the right direction.

Knowing all the ins and outs of your business could actually be costing you money!

Storytelling sure is popular right now. In fact, if you hear one more person say, “Tell your story,” you might actually punch someone in the face! What does storytelling really mean for your business?