When it comes to your website, the headline is one of the most critical elements. It is the first thing that people see, and if it doesn't catch their attention, they will move on to a site that communicates better.
When it comes to your website, the headline is one of the most critical elements. It is the first thing that people see, and if it doesn't catch their attention, they will move on to a site that communicates better.
Below are 5 tips for writing compelling website headlines to help you stand out from the competition:
When it comes to website headlines, brevity is key. Make sure you capture the reader's attention quickly and efficiently, so they will stay on your page. Try to keep your headline no longer than 12 words, as that is the average amount of space that people scan. I personally love headlines that are as short as possible! And then, you can use subheadlines or paragraphs to describe in more detail.
Example: "Coaching for Parents of Toddlers"
Often, like the example above, you'll want to be specific on who the target audience is; however, if the target audience is clear, then use the word "you" in your copy.
When you use the word "you" in your headline, it makes people feel that they are being spoken to directly. This will help them connect with your content personally and make them more likely to read through until the end.
Example: "Make Your Website Stand Out"
When you create a website headline, make sure it is simple and clear. If you have to think too hard to figure out what is being said, your website visitors will bounce to another site. Avoid insider language or jargon using words that everyday people use.
Example: "Convincing Web Copy to Grow Your Business"
When creating your headline, you want to make sure that it speaks to the benefits people will receive by reading your content. This could be anything from saving money to gaining knowledge. People are more likely to be drawn to headlines that offer them something of value.
Example: "Make Money From Home With Crypto"
Instead of writing something generic like "How to Cook Pasta," write something more detailed such as "Cooking Pasta For Beginners." This will help people know what to expect from your content and make them more likely to read it.
Example: "Cooking Pasta For Beginners"
We hope you found these tips helpful! If you would like more information on writing a compelling website enroll in WriteSite, our online course that guides you through writing your entire website in just 7 days!
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