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How to write more engaging copy: 3 Ways to Improve Today

Great copy keeps people engaged. Bad copy encourages the mind to wander (disengagement)! One of these leads to greater sales. The other doesn’t. So what’s the difference? There are 3 principles, if applied, that make ALL the DIFFERENCE.

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Beat the big spenders: 7 things that will save you money on marketing

You can have a competitive advantage today and not spend big bucks. These 7 things can help...

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StoryBrand Website Example For Financial Advisors (Before & After)

See what a StoryBranded website looks like for a financial advisor and find out "5 things to think about when redoing your website"

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StoryBrand BrandScript Example for Executive and Life Coaches

Are you an executive or life coach and want to get your brand message right? A StoryBrand BrandScript is the best place to start. Having worked with over a dozen coaches we have the tips and tricks to help you get your branding moving in the right direction.

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Go ahead & talk about how your Grandfather started the company

Sure your customers are the most important story to talk about, but the founder's story when used the right way can make you stand out from the crowd...

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4 Myth-Busting Facts about Marketing

It's easy to hear statements "everyone is saying" and believe them to be truth. However if we take the time to think about what is being said we might just come up with a better marketing strategy!

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10-Step Checklist for Writing Your Next Keynote or Presentation

Know how to prepare the best keynote presentation to stakeholders and potential investors. It can be stressful to know where to start but thankfully you can prepare and be successful with this 10 step checklist!

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Two Things that Kill Your Website Conversion Rate and Wipe Out Profits

What does your customer really want and is that message reflected on your website? This blog post examines the two things that kill website conversion rates and hinder profits.

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StoryBrand Website Example (Before & After)

Will StoryBrand work for your website? See how the StoryBrand Content Strategy helped Whitehouse Management Group, LLC. build a website that now engages customers. We are going to take a look at what their website looked like before and why now (after) the website is working!

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