Tips on brand strategy, marketing, StoryBrand & more

There are 3 messages that capture the attention of people browsing on your website. In fact if done correctly they won’t stay browsers, they’ll become buyers and your business will begin to grow.

What does your customer really want and is that message reflected on your website? This blog post examines the two things that kill website conversion rates and hinder profits.

How do we not waste money on marketing if we really do need to sell something? In our book review of Don Miller & JJ Peterson’s newest book Marketing Made Simple they address this question beautifully by looking at how genuine relationships are built.

How to discover what truly motivates your customers with this one question, and motivation's importance in your marketing strategy.

(Updated 01/01/2020) Looking for StoryBrand website examples? Here are two good ones you can look at. They do an excellent job implementing a BrandScript into their websites.

Great copy keeps people engaged. Bad copy encourages the mind to wander (disengagement)! One of these leads to greater sales. The other doesn’t. So what’s the difference? There are 3 principles, if applied, that make ALL the DIFFERENCE.