Blog

Tips on brand strategy, marketing, StoryBrand & more

3 Messages That Must Go On Your Website
April 24, 2020
3 Messages That Must Go On Your Website

There are 3 messages that capture the attention of people browsing on your website. In fact if done correctly they won’t stay browsers, they’ll become buyers and your business will begin to grow.

Two Things that Kill Your Website Conversion Rate and Wipe Out Profits
April 10, 2020
Two Things that Kill Your Website Conversion Rate and Wipe Out Profits

What does your customer really want and is that message reflected on your website? This blog post examines the two things that kill website conversion rates and hinder profits.

The 3 Stages of a Relationship & How it Applies to Marketing
March 24, 2020
The 3 Stages of a Relationship & How it Applies to Marketing

How do we not waste money on marketing if we really do need to sell something? In our book review of Don Miller & JJ Peterson’s newest book Marketing Made Simple they address this question beautifully by looking at how genuine relationships are built.

Motivation is Marketing
March 6, 2020
Motivation is Marketing

How to discover what truly motivates your customers with this one question, and motivation's importance in your marketing strategy.

StoryBrand Website Examples
January 1, 2020
StoryBrand Website Examples

(Updated 01/01/2020) Looking for StoryBrand website examples? Here are two good ones you can look at. They do an excellent job implementing a BrandScript into their websites.

How to write more engaging copy: 3 Ways to Improve Today
December 12, 2019
How to write more engaging copy: 3 Ways to Improve Today

Great copy keeps people engaged. Bad copy encourages the mind to wander (disengagement)! One of these leads to greater sales. The other doesn’t. So what’s the difference? There are 3 principles, if applied, that make ALL the DIFFERENCE.