If you spend 10 minutes talking to Bud Whitehouse of Whitehouse Management Group, LLC. you will quickly find how witty and wise this man is. His old website was full of great content, however it was all in the wrong places.
The beauty of working through the StoryBrand framework is it helps bring clarity to your message giving a structure to organize what you've always been trying to say.
Read about the major strategy changes that were made with Whitehouse Management Group, LLC. here: https://www.bigbigstory.com/post/storybrand-website-example-before-and-after