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Motivation is Marketing

How to discover what truly motivates your customers with this one question, and motivation's importance in your marketing strategy.

StoryBrand BrandScript Example for Executive and Life Coaches

Are you an executive or life coach and want to get your brand message right? A StoryBrand BrandScript is the best place to start. Having worked with over a dozen coaches we have the tips and tricks to help you get your branding moving in the right direction.

How to write better marketing content: Overcome insider lingo

Stop overwhelming people with your boring marketing content! Watch my interview with Michaela Rawsthorn of Mergen Consultants. She specializes in helping businesses say what they need to say. She's THE expert in content creation and has some good nuggets to share.

What the heck does storytelling really mean for your business?

Storytelling sure is popular right now. In fact, if you hear one more person say, “Tell your story,” you might actually punch someone in the face! What does storytelling really mean for your business?

4 Myth-Busting Facts about Marketing

It's easy to hear statements "everyone is saying" and believe them to be truth. However if we take the time to think about what is being said we might just come up with a better marketing strategy!

Your vision and values might cost you customers.

You are sitting down at coffee with a potential investor or stakeholder and something happens to all your dreams and ideas—they fall flat. Why?

Beat the big spenders: 7 things that will save you money on marketing

You can have a competitive advantage today and not spend big bucks. These 7 things can help...

Are you too smart for your business to grow? Avoid this major mistake!

Knowing all the ins and outs of your business could actually be costing you money!

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