Build a Marketing Roadmap
Many businesses approach marketing haphazardly, dabbling in various tactics in the hope of growing their business. Roadmapping offers a structured approach, allowing you to devise a marketing plan that optimizes your budget, rather than getting lost in sporadic 'random-acts-of-marketing'.
Option 1 - Half Day Intensive
Messaging & Marketing Roadmap Intensive
Benefits:
- Fast-track Insights: No need to spend months when it could take hours.
- Highly Efficient: Zero wasted time trying to “catch-up” from meeting to meeting.
- Focused Approach: Targeted to address one or two specific challenges or questions.
- High Collaboration: A day of intensive collaboration, brainstorming, and rapid insights.
Requirements:
- Background Info: Brand to fill out business and marketing baseline info to help us jump into where they are today.
Deliverables:
- SWOT Analysis: An overview of the client's strengths, weaknesses, opportunities, and threats.
- Target Audience Persona: A profile of the client's primary target audience.
- Brand Review: An assessment of key brand touchpoints, a brief analytics overview, and recommendations for enhancement.
- Foundational Messaging: A BrandScript and Elevator Pitch to help you begin talking about your brand.
- Marketing Roadmap: A roadmap that prioritizes a 6-12 month plan to maximize your future marketing investment.
Timeline & Investment:
- 4 Hour Discovery Session
- 1 Hour Marketing Roadmap & BrandScript Review One Week Later
- $4000
Option 2 - One Month Discovery
Deep Dive Research & Brand Strategy
Benefits:
- Deeper Dive: Comprehensive research and analysis for a holistic understanding of the client's brand, market, and challenges.
- Strategic Development: Time to develop, refine, and test strategies and messaging for optimal results.
- Collaborative Process: Regular check-ins and feedback loops ensure alignment and collaboration.
Requirements:
- Background Info: Brand to fill out business and marketing baseline info to help us jump into where they are today.
Deliverables:
- SWOT Analysis: An overview of the client's strengths, weaknesses, opportunities, and threats.
- Target Audience Persona: A profile of the client's primary target audience.
- Foundational Messaging: A BrandScript and Elevator Pitch to help you begin talking about your brand.
- Marketing Roadmap: A roadmap that prioritizes a 6-12 month plan to maximize your future marketing investment.
PLUS:
- Competitive Analysis: A review of competitors, their messaging, strengths, and weaknesses.
- Complete Brand Audit: A thorough review of all brand touchpoints, analytics review, and recommendations for improvement.
- Stakeholder Interviews: Conversations with key stakeholders to gather insights and perspectives.
- Client Interviews: Conversations with your clients to uncover how they view your service to know better how to reach more clients like them.
Timeline & Investment:
- Week One - Internal Interviews
- Week Two - External Interviews
- Week Three - Research and Data Synthesis
- Week Four - 90 Minute Marketing Roadmap Review
- $8000
