Where To Find Sticky Phrases

Finding the golden ticket to communication with your customers is right at your fingertips! In this blog post we will talk about how to make your website copy pop with this simple activity.

Two Things that Kill Your Website Conversion Rate and Wipe Out Profits

What does your customer really want and is that message reflected on your website? This blog post examines the two things that kill website conversion rates and hinder profits.

The 3 Stages of a Relationship & How it Applies to Marketing

How do we not waste money on marketing if we really do need to sell something? In our book review of Don Miller & JJ Peterson’s newest book Marketing Made Simple they address this question beautifully by looking at how genuine relationships are built.

Motivation is Marketing

How to discover what truly motivates your customers with this one question, and motivation's importance in your marketing strategy.

How to write more engaging copy: 3 Ways to Improve Today

Great copy keeps people engaged. Bad copy encourages the mind to wander (disengagement)! One of these leads to greater sales. The other doesn’t. So what’s the difference? There are 3 principles, if applied, that make ALL the DIFFERENCE.

StoryBrand BrandScript Example for Executive and Life Coaches

Are you an executive or life coach and want to get your brand message right? A StoryBrand BrandScript is the best place to start. Having worked with over a dozen coaches we have the tips and tricks to help you get your branding moving in the right direction.

How to write better marketing content: Overcome insider lingo

Stop overwhelming people with your boring marketing content! Watch my interview with Michaela Rawsthorn of Mergen Consultants. She specializes in helping businesses say what they need to say. She's the expert in content creation and has some good nuggets to share.

Giving an effective elevator pitch

An interview with an award winning storyteller from the Moth, Bridget Flaherty. She runs her own company called LORE, helping people and companies craft stories that uplift and inspire. We talk about one-liners and effective sales pitches!

What the heck does storytelling really mean for your business?

Storytelling sure is popular right now. In fact, if you hear one more person say, “Tell your story,” you might actually punch someone in the face! What does storytelling really mean for your business?

10-Step Checklist for Writing Your Next Keynote or Presentation

Know how to prepare the best keynote presentation to stakeholders and potential investors. It can be stressful to know where to start but thankfully you can prepare and be successful with this 10 step checklist!

5 Ways Your Website is Broken... and How to Fix them

Many businesses inadvertently sabotage their websites by making these common mistakes. Thankfully you can fix all of them! ​​​​​​​

4 Myth-Busting Facts about Marketing

It's easy to hear statements "everyone is saying" and believe them to be truth. However if we take the time to think about what is being said we might just come up with a better marketing strategy!

How to craft the perfect subject line - 9 examples you can follow

Learn how to craft a better subject line in your email to avoid being part of the 75% of emails never opened! Guest post by Cara Ray of Avacado Toast Marketing.

Your vision and values might cost you customers.

You are sitting down at coffee with a potential investor or stake holder and something happens to all your dreams and ideas—they fall flat. Why?

Are you too smart for your business to grow? Avoid this major mistake!

Knowing all the ins and outs of your business could actually be costing you money!

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