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How do we not waste money on marketing if we really do need to sell something? In our book review of Don Miller & JJ Peterson’s newest book Marketing Made Simple they address this question beautifully by looking at how genuine relationships are built.
How to discover what truly motivates your customers with this one question, and motivation's importance in your marketing strategy.
It's impressive all the book lists people are sharing from 2019. I love it. Leaders are readers after all... For the most part an open mindset to learn is where we should all be. However there is a downside that should be avoided.
Recently I've discovered the ability to rent audio books from the library! While this book doesn't hit on ideas around marketing and branding it does hit on concepts around resiliency and how humans are wired. Understanding and empathizing with humans makes us better humans ourselves and as a byproduct makes us better marketers... because after all, isn't marketing paying attention to humans?
(Updated 01/01/2020) Looking for StoryBrand website examples? Here are two good ones you can look at. They do an excellent job implementing a BrandScript into their websites.
Great copy keeps people engaged. Bad copy encourages the mind to wander (disengagement)! One of these leads to greater sales. The other doesn’t. So what’s the difference? There are 3 principles, if applied, that make ALL the DIFFERENCE.
Are you an executive or life coach and want to get your brand message right? A StoryBrand BrandScript is the best place to start. Having worked with over a dozen coaches we have the tips and tricks to help you get your branding moving in the right direction.
Stop overwhelming people with your boring marketing content! Watch my interview with Michaela Rawsthorn of Mergen Consultants. She specializes in helping businesses say what they need to say. She's the expert in content creation and has some good nuggets to share.
An interview with an award winning storyteller from the Moth, Bridget Flaherty. She runs her own company called LORE, helping people and companies craft stories that uplift and inspire. We talk about one-liners and effective sales pitches!
Will StoryBrand work for your website? See how the StoryBrand Content Strategy helped Whitehouse Management Group, LLC. build a website that now engages customers. We are going to take a look at what their website looked like before and why now (after) the website is working!
Storytelling sure is popular right now. In fact, if you hear one more person say, “Tell your story,” you might actually punch someone in the face! What does storytelling really mean for your business?
Know how to prepare the best keynote presentation to stakeholders and potential investors. It can be stressful to know where to start but thankfully you can prepare and be successful with this 10 step checklist!
Many businesses inadvertently sabotage their websites by making these common mistakes. Thankfully you can fix all of them!
It's easy to hear statements "everyone is saying" and believe them to be truth. However if we take the time to think about what is being said we might just come up with a better marketing strategy!
Learn how to craft a better subject line in your email to avoid being part of the 75% of emails never opened! Guest post by Cara Ray of Avacado Toast Marketing.
So I’ve used Squarespace before and really like it. I have not used Wix. I’m sure they are pretty similar. Regardless this post has nothing to do with their website building programs but everything to do with their recent ad campaigns!
You are sitting down at coffee with a potential investor or stake holder and something happens to all your dreams and ideas—they fall flat. Why?
You can have a competitive advantage today and not spend big bucks. These 7 things can help...
Knowing all the ins and outs of your business could actually be costing you money!
When the heart is grabbed oftentimes what is happening is a brand is pointing to a philosophical problem their product or service solves.
Confusion always costs companies $$ in the long run and I think this commercial hits the confusion nail right on the head!
Brands can create memorable storylines when they can identify a villain they are helping equip the hero (the customer) to fight.
Turkish Airlines put out one of the best commercials for the Super Bowl! There are a few things I loved about the ad that every brand could learn from for their own advertising.